I know what you’re thinking. “The last thing the world needs is another marketing consultant or business coach.” To be honest, I agree with you.
I’m not someone who grew up dreaming about owning my own business. I’ve always enjoyed contributing to a larger team and learning from those around me—not to mention letting someone else handle accounting, technology and day-to-day operations.
However, as a military spouse my career must travel with me wherever we go. And despite corporate America largely embracing remote work since the COVID-19 pandemic, international work still presents challenges many U.S. employers can’t overcome.
So, when my family recently moved abroad for my husband’s career, Golden Strategy was born. I didn’t want it to be just another marketing consulting agency—primarily because there are already so many good ones out there but also because my work has evolved outside what most people consider to be ‘marketing’. In recent roles, I helped hire, train and develop teams; improve service and elevate client experience; create and measure strategic plans for business growth; allocate resources and demonstrate return on investment.
The projects I loved most had one thing in common: they required defining what people need and allowing that to drive all other decisions. When companies put their teams, their clients and consumer needs first, they experience long-term success.
Because here’s what happens when companies don’t put people first:
- If you don’t foster an environment where people want to work, you can’t attract or retain great talent.
- If you can’t keep good employees, it impacts how you serve clients.
- If clients experience poor or inconsistent service, they’ll look elsewhere for services and be less likely to refer others.
- And if you can’t retain clients, even effective marketing won’t generate growth. You’ll simply be replacing the clients you lost.
The old saying is true that you “can’t fill a leaky bucket.” If your marketing strategy doesn’t include keeping good people in the boat, you’ll always just be treading water.