Marketing Strategy
Effective marketing shows how you solve a problem for the people you serve.
Effective marketing doesn’t sell. It shows how you solve a problem for the people you serve. But before you can market to an audience, you must first understand who they are and what they need from a company like yours.
At Golden Strategy, we believe marketing isn’t merely creative ideas and trendy tactics. It’s a critical driver of business growth—when it’s based in strategy and designed around your unique goals. The marketing tactics that will work best for your business depend on what you hope to achieve and who you want to reach.
A Golden Marketing Strategy includes:
An analysis of your company strengths, weaknesses, opportunities and threats (a ‘SWOT analysis’)
Insightful profiles of your ideal target clients (also called ‘persona development’)
Clear, measurable goals for your marketing efforts and key performance indicators to demonstrate progress
An annual strategic marketing plan, including overarching strategies and specific tactics to reach your desired clients
Execution resources, including direction on staffing, timing, budget and more
Sound like what you need?
Let’s connect to discuss the details.
