Brand Definition
A business’s brand is born from its company culture & client experience.
A company’s brand is deeply connected to the people you help and the people you employ to help them. It’s much more than a name or a logo. It’s what people think and feel when they hear your name or see your brand.
Effective brands are rooted in what your company uniquely delivers. And to uncover that, we start with research. Golden Strategy’s process is designed to get to the heart of what makes you you, and the outcome is a concise, compelling brand strategy that governs your marketing and communications for the years to come.
A Golden Brand Strategy includes:
Company (re)naming recommendations, if applicable
A clear brand personality
Key differentiators
Core messaging, including company taglines and service descriptions
In partnership with a curated panel of expert graphic design partners, our branding projects often also include:
- Logo design
- Company color palette
- Custom patterning
- Graphic standards manual
- Corporate identity pieces, such as letterhead and business cards
- Core collateral, such as brochures or pitch decks
Sound like what you need?
Let’s connect to discuss the details.
